Marketing and Creative Team

The Marketing and Creative Team at Traction is responsible for crafting and executing comprehensive marketing strategies that align psychological insights with technological capabilities to drive brand engagement and business growth. The team includes roles such as Art Director/Creative Director, who oversees the visual and conceptual aspects of campaigns, and the Head of Demand Generation, who focuses on lead nurturing and customer acquisition. The Social Media Manager/Consultant manages the agency's and clients' social presence, while the Search Lead optimizes online visibility through paid and organic search strategies. The Senior Partner - Head of Performance Marketing ensures the effectiveness of marketing tactics through data-driven analysis, and the Senior Marketing Program Manager coordinates projects to align with business objectives and timelines.