Karl R. Watson

Vice President Of Sales at Tractor Beverage Co.

Karl R. Watson has held a variety of roles in the food and beverage industry since 1998. Karl R. began their career at Sara Lee as a Territory Manager for the Foodservice Beverage division and later became a Team Leader for the Sara Lee Retail Outlet Division. In 2007, they joined General Mills as a National Account Manager for Specialty Channels and was later promoted to Senior Manager of Distributor Development for Sales Capabilities. In 2015, they joined Kellogg Company as Senior Manager of National Accounts for Commercial, Custom, and Export. In 2016, they became the Director of National Sales for Foodservice and Convenience at Lifeway Foods, Inc. In 2019, they took on the role of Sales Director for North America at Cofresco Foodservice. Most recently, in 2021, they joined Tractor Beverage Co. as VP of National Sales and Distributor Development and ZIP-PAK an ITW Company as Global Director of Sales.

Karl R. Watson obtained a Master's Degree in Organizational Leadership from Lewis University between 2010 and 2012. Karl R. also obtained a Bachelor's Degree in Business Management and Operations from the University of St. Francis between 2000 and 2004. Additionally, they obtained a certification in Ram Charan on Coaching High Potentials from LinkedIn in September 2018.

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