John Carswell

John Carswell is an experienced professional who has held various roles in web analytics, user experience, and process improvement. Currently, John serves as Manager, Site Analytics at Tractor Supply Company, where John provides data-driven analysis and reporting. In addition to their current role, John is the Owner of Navigator Digital Marketing, a company that offers website development and digital analytics services to small businesses. Prior to their current positions, John worked as a Web Director at NDI Office Furniture and as a Director of User Experience at Magazines.com. John also has a background in the US Navy, serving as a Nuclear Submarine Officer. John holds a BS in Political Science from the United States Naval Academy and a Master of Arts in English from Belmont University.