Tractor Supply Company
Lisa Traversari is an experienced Senior Program Manager in Financial Services at Tractor Supply Company, where responsibilities have included managing marketing and merchandising for the TSC Credit Card Program and customer marketing initiatives. With a background in developing customer communication strategies and managing partnerships, Lisa has overseen a budget of $6 million and led significant loyalty programs. Prior experience includes roles at The Woodlands Foundation in customer marketing and event coordination, and as an Account Executive at Steel City Media. Lisa holds a Bachelor of Business Administration in Marketing and Human Resource Development from James Madison University. Notable achievements include chairing the United Way Campaign, raising over $2 million, and receiving the 2010 Breakaway Program of the Year Award.
Tractor Supply Company
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Tractor Supply Company, the largest rural lifestyle retailer in the United States, has been passionate about serving their unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years.