Tractor Supply Company
Michael Aieta is a seasoned product management professional with extensive experience in eCommerce and agile team leadership. Currently serving as the Manager of Omnichannel Product Management at Tractor Supply Company, Michael has driven significant revenue growth, including an anticipated $90 million in incremental revenue for 2023-2024 and enhancements that led to a $14.7 million annual lift in the Pet Product Page. Previous roles include Sr. Manager of Product Management at Sears Holdings Corporation, where Michael led agile teams to achieve $80 million in GMV, and Product Management Director at Pacific West Partners, where Michael developed training programs and best practices in agile product management. Michael’s career also includes positions focused on building effective teams and improving user experiences at Ricoh and Sears. Academic credentials include a BS in Electrical Engineering from Brown University and an MS in Computer Studies in Music from Northwestern University.
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Tractor Supply Company
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Tractor Supply Company, the largest rural lifestyle retailer in the United States, has been passionate about serving their unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years.