Kellan Smith

Kellan Smith is a business and marketing strategist specializing in experience and sustainability, currently serving as the VP Group Strategy Director for Omnicommerce Experience at TracyLocke. Previously, Kellan held key roles at VML, including Director of Commerce Strategy and Sustainable Commerce, where they led digital shelf experience and sustainability strategy for various global brands. Kellan's earlier experience includes positions at Rockfish, AbelsonTaylor, and Empower, where they focused on client engagement and marketing. Kellan also completed a BA in English at DePaul University in 2023.