Alastair Croker

Alastair Croker is a seasoned executive in the e-commerce and consulting sectors, currently serving as Chief Executive Officer at Tradeling since July 2023, where the focus is on pioneering B2B e-commerce alongside DIEZA Group. Previously, Alastair held multiple leadership roles at Jumia Group from November 2017 to July 2023, including Group Chief Commercial Officer, where management responsibilities encompassed a team of over 500 people and the navigation of public company complexities post-IPO. Alastair's career also includes a tenure as a Management Consultant at The Boston Consulting Group and co-founding a SaaS business for large retailers in the U.K. Educational credentials include a Master’s degree in Management, Organisations and Governance from The London School of Economics and a Bachelor of Science in Accounting and Finance from the University of Southampton.