Rafael Matusiewicz

Rafael Matusiewicz has a diverse background in digital marketing and business analysis. In their most recent role as a Search Engine Optimization Manager at AutoTrader.ca, they oversee the optimization of the company's search engine results.

Prior to this, Rafael founded and served as CEO of The Umbrella Affect, a successful digital marketing agency targeting the professional services industry. During their tenure, they developed and executed content marketing strategies to improve online presence, engagement, brand awareness, and lead generation metrics for clients in both B2B and B2C service industries. Rafael also provided advisory and consulting services that resulted in improved digital marketing and organizational performance.

Before starting their own company, Rafael held the position of Head of SEO and SEM at LifeLearn Animal Health, where they managed and developed SEO strategies for over 250 clients in Canada and the United States. Rafael collaborated with cross-functional teams to enhance online performance and provided SEO strategies to clients in health, professional services, and pet industries.

Rafael's experience also includes roles as an SEO and Website Content Specialist at Intrigue, where they implemented successful SEO and content strategies for clients in various industries, and as a Business Analyst at Grant Thornton LLP, where they created digital marketing content and performed market research for SME clients in the technology, professional services, and financial sectors.

Additionally, Rafael served as a Digital Marketing Specialist at Digital Vision Media Group, where they produced marketing reports, implemented successful digital marketing campaigns, and developed internal procedures for marketing strategy. Rafael started their career as a Market Research Lead at Suits Social Inc., where they conducted research within the social media marketing agency industry, analyzed competitive environments, and developed marketing strategies to produce qualified leads.

Overall, Rafael Matusiewicz brings a wealth of expertise in SEO, content marketing, digital strategy, and market research to their roles, contributing to the success and growth of the organizations they have worked with.

Rafael Matusiewicz completed their Bachelor's Degree in Business Management with a major in Marketing and a minor in Finance and Economics from Toronto Metropolitan University. Rafael pursued this degree from 2014 to 2017. Additionally, they have obtained various certifications related to Google Analytics and Google Ads, including the Advanced Google Analytics Certificate, Google Analytics for Beginners Certificate, Google Ads Display Certification, Google Ads Measurement Certification, and Google Ads Search Certification. These certifications were obtained in 2020, with the Google Ads certifications obtained in March and the Google Analytics certifications obtained in June.