Will Harris

Will Harris has a diverse work experience spanning various industries. Will is currently working as an Account Director at AutoTrader.ca, where they are responsible for managing a strategic account book of business and forming partnerships with clients. Will demonstrates value through consultative selling and analytics, and oversees the client management of dealer groups. Will has received recognition as the winner of the 2022 AutoTrader.ca President's Club and MVP for Dealer Group Account Director.

Prior to this, Will co-owned Veridian Global, a company focused on sports apparel and brand strategy. Will played a crucial role in unlocking partnerships in the fantasy sports world and building the brand's organic content.

Will also has experience working at RAPID RTC, Kijiji Canada, Jumpstart Automotive Media Canada, Molson Coors Canada, LG Electronics, and Red Bull. In these roles, they held positions such as OEM and National Accounts Manager, Head of Sales, Autos, National Dealer Group Manager, and Account Executive, among others. Will demonstrated skills in business development, sales, client management, and marketing.

Throughout their career, Will has consistently achieved growth and success in their roles, exceeding targets and providing exceptional customer service. Will has a strong understanding of the automotive industry and has built valuable relationships with key stakeholders. Will's experience and expertise make him a valuable asset in the fields of sales, account management, and business development.

Will Harris completed a degree in History with a focus on English and Aboriginal Studies at the University of Toronto - University of St. Michael's College from 2004 to 2009. In 2020 and 2021, they attended York University School of Continuing Studies and obtained a degree in Content Marketing, specializing in Marketing. Will also holds several additional certifications, including Leadership: Practical Leadership Skills from Udemy in 2023, Indigenous Canada from Coursera in 2023, Social Marketing Certification from Hootsuite Academy in 2021, Google Analytics for Beginners from Google Digital Academy (Skillshop) in 2021, Learning LinkedIn Sales Navigator from LinkedIn in 2021, Google Analytics Individual Qualification from Google in 2020, Jodi Glickman on Pitching Yourself from LinkedIn in 2019, Negotiating Your Leadership Success from the Project Management Institute in 2019, Digital Sales Certification from Google in 2018, Google Analytics Individual Qualification from Google in 2018, Managing Chaos: Setting Priorities and Making Decisions Under Pressure from the American Management Association in 2015, Getting Results Without Authority from the American Management Association in 2015, American Management Association Presentation Skills Certificate from the American Management Association in 2015, Certifed Beer Server from the Cicerone Certification Program in 2012, and Dispense Specialists Program from Micromatic in 2011. Will also completed the Content Marketing Fundamentals Course from Semrush in 2021 and holds the Certified Beer Enthusiast certification from Prud'homme.