Will Beresford is a seasoned entrepreneur and co-founder of Tradestars, where efforts focus on enhancing businesses' ecommerce experiences through accessible local cowarehouse space since July 2022. Previously, Will co-founded FoodStars UK, transforming under-utilised real estate into commercial kitchens, which was acquired by CloudKitchens in 2018. Will also founded Aji Ceviche, a street food venture showcasing Peruvian ceviche, before pivoting to FoodStars. Earlier in the career, Will served as a futures trader at Hamilton Court Capital, managing a proprietary trading account in the global futures markets. Will holds a Bachelor's Degree in International Relations and Affairs from the University of Leeds, completed in 2007.