HV

Hendrik Jan Visser

Lead Platform Architect at TradeTracker.com

Hendrik Jan Visser is a seasoned technology professional with extensive experience in software development, architecture, and security advisory roles. Since June 2012, Hendrik serves as Security & Privacy Advisor, Head of Architecture, and Lead Senior Developer at funda. Hendrik founded RealityNet, the largest Dutch community fan site for reality series, in September 2000. From December 2006 to September 2024, Hendrik held several key positions at TradeTracker.com, including Lead Platform Architect and CTO, focusing on software research and project management. Earlier, Hendrik co-founded Simple Machines LLC, contributing to the development of one of the most widely used open-source forum software packages. Educationally, Hendrik holds an MSc in Industrial Engineering and Management from the University of Twente and has prior experience in research and development roles across various companies.

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TradeTracker.com

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TradeTracker.com brings together the online community’s best and brightest: working together towards the common goal of enhancing their performance marketing. Enabling a network for both Advertisers and Publishers, TradeTracker hosts a platform offering real-time, understandable and most of all transparent data, to strengthen their client’s ability to make the right performance marketing decisions. Through a specialized accounts team who concentrate in overseeing their own specific industry, TradeTracker ensure a tailored and precise approach to the fields of Services, Travel, Telecom, Shopping and Finance. Currently hosting offices in 17 countries and employing over 180 people worldwide, it has the widest global coverage and traverses numerous markets. Catering to a diverse set of languages and locations, they present users a fluent experience even when connecting to vast international networks. Features Include: • Real Attribution:- Attribute commissions to all involved touchpoints and remunerate your publishers for their added value. Include multiple channels and only pay for performance. • Admonitor:- In order to protect your brand, we’ve developed a tool which monitors the use of your brand across search channels and detects brand abuse in search ads. • Conversion Path Tracking:- Understand how customers navigate in the lead-up to a conversion, so that you can optimize their journey to produce positive results. • Intuitive Interface:- It’s an understandable and clear dashboard that greets you every time you login, making interpreting data and formulating campaign tactics an easy task. • Industry Specific Accounts Managers:- We’re not satisfied with all-rounders, we prefer our account managers as specialists in their sector, allowing them a comprehensive knowledge to the finer points of an industry specific campaign. To see the complete list of benefits TradeTracker can bring to your business then get in touch!


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