Vanni Lunardi

Managing Director Tradetracker Italy at TradeTracker.com

Vanni Lunardi has a diverse range of work experience in various roles and industries. Starting in 2007, Vanni worked as a Consultant for the Italian Association of SMEs. In 2009, they became an Account Manager at Easyvoyage, where they managed clients, newsletters, and conducted performance analysis.

In 2011, Vanni joined Redation as a Senior Affiliate Manager, responsible for partnerships with key clients and publishers. Vanni then moved to TradeTracker Italy in 2013, taking on the role of Account Director. In this position, Vanni managed the accounting team, implemented strategies, and tracked ROI.

In 2014, Vanni was promoted to the position of Managing Director at TradeTracker Italy. In this role, they had full management responsibilities, including overseeing relationships with shareholders, key clients, and affiliates. Vanni also developed sales strategies, managed business development, and analyzed activity results.

Overall, Vanni Lunardi has demonstrated their expertise in management, business development, account management, performance analysis, and strategic planning throughout their career.

Vanni Lunardi obtained a Bachelor's degree from Università di Pisa. Following this, they pursued a Master's degree at the same institution. Additionally, they participated in an Erasmus program at the University of Lisbon.

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Pisa, Italy

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TradeTracker.com

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TradeTracker.com brings together the online community’s best and brightest: working together towards the common goal of enhancing their performance marketing. Enabling a network for both Advertisers and Publishers, TradeTracker hosts a platform offering real-time, understandable and most of all transparent data, to strengthen their client’s ability to make the right performance marketing decisions. Through a specialized accounts team who concentrate in overseeing their own specific industry, TradeTracker ensure a tailored and precise approach to the fields of Services, Travel, Telecom, Shopping and Finance. Currently hosting offices in 17 countries and employing over 180 people worldwide, it has the widest global coverage and traverses numerous markets. Catering to a diverse set of languages and locations, they present users a fluent experience even when connecting to vast international networks. Features Include: • Real Attribution:- Attribute commissions to all involved touchpoints and remunerate your publishers for their added value. Include multiple channels and only pay for performance. • Admonitor:- In order to protect your brand, we’ve developed a tool which monitors the use of your brand across search channels and detects brand abuse in search ads. • Conversion Path Tracking:- Understand how customers navigate in the lead-up to a conversion, so that you can optimize their journey to produce positive results. • Intuitive Interface:- It’s an understandable and clear dashboard that greets you every time you login, making interpreting data and formulating campaign tactics an easy task. • Industry Specific Accounts Managers:- We’re not satisfied with all-rounders, we prefer our account managers as specialists in their sector, allowing them a comprehensive knowledge to the finer points of an industry specific campaign. To see the complete list of benefits TradeTracker can bring to your business then get in touch!


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