Beatriz Costa

Beatriz Costa is a seasoned marketing professional with extensive experience in brand management and strategic marketing across various sectors. Currently serving as the Sr. Brand Marketing Manager at Trafilea Tech E-commerce Group since April 2025, Beatriz previously held the position of Head of Branding at Merama from March 2022 to April 2025, where responsibilities included leading a branding team and developing comprehensive branding strategies. Prior roles include Gerente de Marketing at Ypê, where leadership spanned multiple product categories, and Brand Marketing Manager at Gallo Worldwide, focusing on strategic brand development and trade marketing. Beatriz’s career commenced at Unilever as a CMI BD in consumer insights. Beatriz holds an MBA in Consumer Sciences and qualifications in Digital Marketing and Business Administration from ESPM and Digital House Brasil.