Seth Hand

Head of Middle East & Managing Director at TrailRunner International

Seth Hand is an experienced communication professional currently serving as Managing Director and Head of Middle East at TrailRunner International since September 2023. Prior to this role, Seth held various senior positions at Edelman, including Managing Director and Head of Regional Development, and was instrumental in driving new business. At Finsbury, Seth served as Managing Director, focusing on business expansion and leading Media Training and Crisis Communications practices in the Middle East. Prior experience includes key roles at Grayling, where Seth directed new market development in the Middle East and Africa, and at Hill+Knowlton Strategies, where Seth contributed to building the firm's presence in Abu Dhabi. Seth began a career in communications with roles at Benchmark Public Relations and Pagoda Porter Novelli. Seth holds a BA in Corporate Communications from Queen Margaret University.

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TrailRunner International

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TrailRunner International is a strategy and communications advisory firm serving top enterprises, institutions, and individuals around the world. TrailRunner helps clients win in today’s complex global landscape, with matters ranging from financial communications and crisis communications to international strategy and special situations. The firm takes a team approach across diverse disciplines including media, law, finance, and regulatory affairs to address opportunities and challenges that no longer fit neatly into traditional categories. TrailRunner is based in Truckee, Calif., with offices in New York; San Francisco; Washington, D.C.; and Shanghai.


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