Seiji Cataldo

Seiji Cataldo has a diverse work experience spanning several roles and industries. In their most recent position as a Senior Growth Marketing Manager at Trainual, they led initiatives to optimize conversion rates and developed a website strategy involving experimentation and A/B testing. They also worked on sales enablement and churned user reactivation strategies. Prior to that, as a Growth Marketing Manager at Trainual, they focused on conversion optimization across various user acquisition channels and implemented robust A/B testing strategies.

Before Trainual, Cataldo was a Social Media & Video Content Marketing Manager at Bevy, where they managed the brand's social media presence, developed high-level strategies, and planned social campaigns. They also served as a Subject Matter Expert for Google Analytics.

Cataldo also gained experience at American Public Media Group, where they served as a Digital Content Producer, leading content strategy and production across multiple channels. They also spearheaded SEO optimization for a YouTube channel. Additionally, they worked as an Associate Digital Content Producer, managing organic and paid acquisition strategies for the brand's Facebook accounts. They also curated and produced daily social calendar content. Prior to that, they worked as a Data Logger, ensuring accuracy and quality of submissions for a radio program.

In their earlier career, Cataldo worked as an Influencer and Social Media Strategist, creating and managing social media accounts and licensing content to publications. They also worked as a Freelance Data Analyst, conducting market analysis projects for COCO Coworking and Collaborative Space. They gained experience in customer operations as a Customer Operations Analyst at SPS Commerce.

Cataldo's work experience also includes positions in St. Olaf College as a Concertmaster, where they led an orchestra and performed solos, and as a Music Department Liaison Committee Representative. They also served in leadership roles within the St. Olaf Orchestra. Additionally, they worked as a Computer Repair Services Technician.

They also had internship experiences as a Market Research Analysis Intern at CoCo Coworking and Collaborative Space and as a Marketing Intern at Gainesville Violins.

Overall, Cataldo's work experience showcases their expertise in growth marketing, social media management, content production, data analysis, and leadership in the music industry.

Seiji Cataldo holds a Bachelor of Arts (B.A.) degree in Economics and Music from St. Olaf College. In addition to their undergraduate degree, Seiji has obtained several certifications in different fields. Seiji obtained a Marketing Analytics Foundation Certification from Meta in November 2021. Seiji also holds a Web Design: Strategy and Information Architecture Certification from the California Institute of the Arts, obtained in January 2021. Seiji obtained a UX Design Fundamentals Certification from the California Institute of the Arts in December 2020, along with a Visual Elements of User Interface Design Certification from the same institution in October 2020. Furthermore, they have a Google Ads Search Certification received from Google in December 2020.