Elena Freed

Elena Freed is an accomplished marketing professional with extensive experience in strategic leadership. Currently serving as Vice President and Group Strategy Director at both 9Rooftops and Trajectory since May 2023, Elena drives strategy for notable brands including Geico Commercial, Whirlpool, Olive Garden, Pennsylvania Lottery, and Imperial Brands. Previously, as Chief Strategy Officer at Good Giant from August 2008 to May 2023, Elena played a crucial role in developing and executing integrated marketing campaigns, overseeing brand development, client relationships, and managing various agency teams. Elena's earlier positions include Executive Vice President & Chief Operating Officer and Vice President of Account Service & Public Relations at Good Giant, along with Director of Marketing at The Deal LLC and an Administrator role at Regan Communications Group. Elena holds a Master of Arts in Print & Broadcast Journalism from Emerson College and a Bachelor of Arts in Political Science with a minor in Chinese from Union College.