TRAJECTRY
Christoph D. Erbenich is an experienced executive currently serving as Senior Advisor and Board Member at know.haus and Board Advisor at TRAJECTRY since 2024. With a notable tenure at EY since 2021 as Senior Advisor and Senior Partner, Christoph also leads Strategy & Transformation for EY-Parthenon in the Asia-Pacific region. Prior roles include Global Vice President of Marketing and Commercial Transformation at Volvo Cars, Chief Marketing and Innovation Officer at GfK, Partner at McKinsey & Company, and Chief Marketing Officer at Nokia. Christoph has extensive expertise in marketing, digital sales, and transformation across various industries, supported by an education in Business Administration from EBS Universität and Executive Education from INSEAD.
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TRAJECTRY
TRAJECTRY is an independent Innovation Consulting firm, founded by the visionary entrepreneur Patrice Nordey, who acquired the EY Fabernovel entity in China. With a wealth of expertise spanning over 16 years in the region, Trajectry has emerged as a trusted advisor of global industry leaders in China and a partner of Chinese companies venturing into global markets. Our diverse capabilities include Research & Insights, Experience & Business Design, Innovation Programs and Transformation Programs. We tear down conventions and craft innovative strategies that empower businesses to lead rather than follow. Our clients benefit not only from our extensive experience but also from the vast innovation ecosystem we have cultivated in China. Our esteemed partners include major tech players such as Alibaba, Ant Group, Tencent, Ctrip, RED, Bytedance, as well as tech investors and emerging Chinese tech startups. Shape the trajectory of your growth with us: reach out to growth@trajectry.com or visit www.trajectry.com.