TRAJECTRY
Patrice Nordey is an accomplished founder and CEO, currently leading TRAJECTRY since January 2024, where services focus on market strategies and innovation in China. Previously, Patrice served as an equity partner at EY, building strategic plans to enhance growth in the Beauty, Retail, Fashion, and Luxury sectors. Patrice also held significant roles at FABERNOVEL as Managing Partner and APAC CEO, overseeing global operations and strategic initiatives. The foundational experience includes founding VELVET Group Limited, leading L'Atelier for BNP Paribas in Asia, and contributing to digital strategy at BNP Paribas. Education credentials include a Post Master in Business Information Management from Sciences Po and a Master's in Economics from Université Descartes - Bordeaux.
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TRAJECTRY
TRAJECTRY is an independent Innovation Consulting firm, founded by the visionary entrepreneur Patrice Nordey, who acquired the EY Fabernovel entity in China. With a wealth of expertise spanning over 16 years in the region, Trajectry has emerged as a trusted advisor of global industry leaders in China and a partner of Chinese companies venturing into global markets. Our diverse capabilities include Research & Insights, Experience & Business Design, Innovation Programs and Transformation Programs. We tear down conventions and craft innovative strategies that empower businesses to lead rather than follow. Our clients benefit not only from our extensive experience but also from the vast innovation ecosystem we have cultivated in China. Our esteemed partners include major tech players such as Alibaba, Ant Group, Tencent, Ctrip, RED, Bytedance, as well as tech investors and emerging Chinese tech startups. Shape the trajectory of your growth with us: reach out to growth@trajectry.com or visit www.trajectry.com.