Xinyu Zhang

Xinyu (Sophie) ZHANG is an Analyst at FABERNOVEL ASIA since July 2021, specializing in Web3 and innovation, where responsibilities include designing innovative use cases for luxury clients through technologies such as Blockchain and VR/AR, publishing research on the Metaverse in China, and enhancing digital product user experiences. Previous experience includes a Global Trainee role at Roland Berger, where contributions involved commercial due diligence for a European meat brand and supporting cost reduction projects. Xinyu also interned at EY, focusing on financial security system consulting, and held roles at Boomer Innovation and Siemens, engaging in innovation strategy and competitive analysis. Xinyu holds a Master of Science in Management from emlyon business school and a Licence in French Language and Literature from Beijing Foreign Studies University.