TRAJECTRY
Xinyu (Sophie) ZHANG is an Analyst at FABERNOVEL ASIA since July 2021, specializing in Web3 and innovation, where responsibilities include designing innovative use cases for luxury clients through technologies such as Blockchain and VR/AR, publishing research on the Metaverse in China, and enhancing digital product user experiences. Previous experience includes a Global Trainee role at Roland Berger, where contributions involved commercial due diligence for a European meat brand and supporting cost reduction projects. Xinyu also interned at EY, focusing on financial security system consulting, and held roles at Boomer Innovation and Siemens, engaging in innovation strategy and competitive analysis. Xinyu holds a Master of Science in Management from emlyon business school and a Licence in French Language and Literature from Beijing Foreign Studies University.
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TRAJECTRY
TRAJECTRY is an independent Innovation Consulting firm, founded by the visionary entrepreneur Patrice Nordey, who acquired the EY Fabernovel entity in China. With a wealth of expertise spanning over 16 years in the region, Trajectry has emerged as a trusted advisor of global industry leaders in China and a partner of Chinese companies venturing into global markets. Our diverse capabilities include Research & Insights, Experience & Business Design, Innovation Programs and Transformation Programs. We tear down conventions and craft innovative strategies that empower businesses to lead rather than follow. Our clients benefit not only from our extensive experience but also from the vast innovation ecosystem we have cultivated in China. Our esteemed partners include major tech players such as Alibaba, Ant Group, Tencent, Ctrip, RED, Bytedance, as well as tech investors and emerging Chinese tech startups. Shape the trajectory of your growth with us: reach out to growth@trajectry.com or visit www.trajectry.com.