Sean Rudford

Trakt.ai: Shaping the Future of Brand Visibility in the Age of Generative AI Introduction: The New Frontier of Brand Visibility In the last decade, the digital landscape has been transformed by the rise of search engines and social media, fundamentally changing how brands connect with their audiences. Today, we stand at the dawn of another seismic shift: the era of generative AI. Tools like ChatGPT, Gemini, and Claude are rapidly becoming the go-to sources for information, recommendations, and decision-making. For brands, this presents both a challenge and an unprecedented opportunity. Enter Trakt.ai—a pioneering platform designed to help brands, marketers, and industry leaders understand, measure, and optimize their presence within the world of generative AI. Just as SEO (Search Engine Optimization) became essential in the age of Google, Generative Engine Optimization (GEO) is emerging as the new imperative for brands seeking to remain visible and relevant in AI-generated content. The Vision: Generative Engine Optimization (GEO) Trakt.ai is built on a simple but powerful insight: as people increasingly turn to AI models for answers, recommendations, and insights, the way brands are represented in these responses will shape perceptions, influence decisions, and drive market outcomes. GEO is about ensuring that your brand, products, and key messages are not just present, but accurately and favorably represented in the outputs of leading AI models. Trakt.ai’s mission is to provide a systematic, data-driven approach to: Measuring brand and product visibility in AI-generated responses. Comparing performance across different AI models and prompts. Tracking changes in representation over time. Identifying opportunities for content and messaging optimization. Benchmarking against competitors for key industry queries. Understanding the factors that influence brand and product mentions in AI outputs. Why Does This Matter? The shift to generative AI is not just a technologica