Khalifa Yahiaoui

Khalifa Yahiaoui has extensive work experience in digital marketing and leadership roles. Khalifa currently serves as the Head of Performance Marketing at Transat. Previously, they were the Head of Digital Marketing at Unito, where they managed and coached a team in various areas such as content, UX design, web development, and performance marketing. During their time at Unito, they successfully implemented SEO campaigns, managed the acquisition strategy, and achieved significant growth in registrations and activations.

Prior to Unito, Khalifa held the position of Director - Acquisition and E-Commerce at C2, where they oversaw paid media, SEM, SEO, and e-commerce efforts. Khalifa also served as the Head of Paid Media and PPC & Display Performance Manager at iProspect Canada, where they were responsible for managing paid media campaigns and achieving performance goals.

Khalifa's previous experience includes roles at NVI as a Team Lead for PPC and Display, SEO Strategist, and Analyst. Khalifa demonstrated creativity, analytical skills, and organizational abilities while developing SEO strategies and acquiring links for clients.

Early in their career, Khalifa worked as a Responsable et Gestionnaire d'un centre de profit at UNE PIECE EN PLUS and as an Assistant Chef de Projet at Six Apart, where they gained experience in community management, market analysis, campaign management, and SEO.

Overall, Khalifa Yahiaoui has a diverse skill set and a proven track record in digital marketing, leadership, and performance-driven strategies across various industries.

Khalifa Yahiaoui received a Master's degree in Marketing and Management of Information Technology from ISC Paris, where they studied from 2004 to 2007. Prior to that, they obtained a Diploma in International Business from IUT de Sceaux, which they completed from 2002 to 2004. In 2015-2016, they completed a course called "Google NextGEN | Squared Online" in Digital Marketing at Squared Online. Khalifa also holds various certifications, including one in Content Strategy from YouTube, obtained in 2016. Khalifa is also a certified Google partner with qualifications in Google Analytics, Google Certified Partner, and Google Adwords Advanced Certification.