Natascha van Roode

Natascha Van Roode is a seasoned marketing and brand strategy professional with extensive experience in the aviation industry. Currently serving as Expert Lead Brand at Transavia since July 2023, Natascha also operates as a freelance interim strategist in brand, marketing, and communications at Emofy. Previous roles include Teamlead Events at KLM Royal Dutch Airlines and Marketing Strategist at PoliDirect. Natascha enjoyed a long tenure at KLM, where key positions included Head of Global Marketing Communication, responsible for defining brand positioning and implementing communication strategies, and Manager Direct Communications, where contributions were made to the international customer communication strategies. Natascha’s early career accomplishments include redefining the Flying Dutchman loyalty program and overseeing significant operational reorganizations. Natascha holds a Master's degree in Business Administration from the University of Groningen.