Felipe Ordonez is a senior executive and founder of ProBusiness, a consultancy focused on developing sustainable digital strategies. They have held prominent roles, including Director of Customer Business Development at Coca-Cola and General Manager for Red Bull in South America. Currently, Felipe serves as VP of Client Solutions for Americas and Asia Pacific at Transcom and has extensive experience in B2B and B2C sales across 18 countries. Felipe is also an enthusiastic leader and speaker, passionate about operational excellence and team performance.
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