Diego Atuesta Pradilla

Diego Atuesta Pradilla has several years of experience in various roles and industries. Diego started their career at Saeta Sport as a Commercial Intern, where they were responsible for managing the business relationship with international clients. Diego later joined Falabella as a Product Manager Trainee, and quickly advanced to the role of Men's Footwear Product Manager. In this position, they oversaw the entire value chain of the men's footwear category and successfully grew the category's profitability. Diego then ventured into entrepreneurship and served as the Partner & CEO of Airis Soluciones LED in Colombia. During their time there, they structured an investment project and developed a sales team and strategy to ensure the sustainability and future success of the company. Afterward, they joined Soccerex as an Account Manager and later became a Senior Account Manager. In these roles, they managed current accounts, developed new sources of revenue, and facilitated delegate, exhibitor, and sponsorship sales for various events. Most recently, Diego worked at Genius Sports as a Commercial Partnerships Manager for LATAM, where they played a key role in fostering partnerships in the region. Currently, they serve as the Senior BD & Relations Manager at TransferRoom.

Diego Atuesta Pradilla pursued their education in a chronological manner. Starting in 2007, they attended Universidad de Los Andes for five years and obtained a Bachelor of Business Administration (B.B.A.) with a focus on Business Administration and Management. In 2010 and 2011, they participated in an exchange program at EUNCET, specializing in Administration de empresas. Later, in 2016, Diego enrolled in the University of Liverpool for a one-year program and completed a degree in Football Industries MBA (FIMBA), concentrating on Sport and Fitness Administration/Management. Alongside their formal education, they also obtained a certification in STATS - Match Analysis Level 1 from STATS LLC in November 2016.