Laurence Burton

Laurence Burton has a strong background in business development and account management. Their most recent role was as the Senior Business Development Manager at TransferRoom, where they were responsible for executing the company's commercial strategy with football clubs and leagues globally. Laurence managed the full commercial sales cycle and developed key relationships with high-level stakeholders in the industry. Prior to that, Laurence worked as a Business Development Manager at SportBusiness, where they exclusively managed the company's commercial portfolio across Asia Pacific and EMEA regions. Laurence drove the commercial strategy, developed new business and partnerships, and negotiated with key stakeholders. Before joining SportBusiness, Laurence had roles as a Delegate Account Manager at Capita and as a Delegate Account Executive at Arena International Events Group.

Laurence Burton completed a degree in Football Business with a focus on Strategic Planning in Football at the Johan Cruyff Institute in 2022. From 2010 to 2012, they attended Oaklands College, where they obtained a degree in Sports Development with a specialization in Sports Studies. Earlier in their education, Laurence attended Finchley Catholic High School from 2004 to 2009, but no specific degree or field of study was mentioned. Additionally, Laurence is currently pursuing a degree in Sports Management at Bournemouth University, with a start year of 2012 and an end year that is yet to be specified.