Katarina Ferreira has a diverse work experience spanning over a decade. Katarina started their career as a Content Manager at Portal de Negócios EBGE Brasil, where they developed marketing communications strategies and managed the publishing team. Katarina then worked as a Social Media Designer at KatoDigital, where they were responsible for creating and implementing development strategies for new media programs and design. Katarina also managed social media ads and tracked key performance indicators.
After that, Katarina joined Grupo Daga as a Digital Marketing Consultant, delivering digital media and project administration. Katarina also provided analytics and tracking solutions tailored to client requirements. Later, they became the Social Media Marketing Manager at Grupo Daga, where they created high-quality content, monitored social media impact, and executed improvements for processes, content, and lead generation.
Katarina then transitioned to Taxi2Airport, where they held various roles. Katarina started as an Online Marketing & Customer Service Representative, working with the sales staff to manage online campaigns and customers' needs. Katarina also developed social media, events, and brand awareness for Taxi2Airport. Katarina then took on the role of Digital Marketing Manager, closely working with the Client Services and Metrics teams to ensure a strong social media presence and managing SEM campaigns.
Their most recent position was at transferz, where they held the role of Project & Onboarding Manager. Katarina was responsible for delivering projects, effectively leading and managing complex projects involving multiple stakeholders in the supply and marketing field. Katarina also coached team members to complete projects within given timelines.
Throughout their career, Katarina has demonstrated their expertise in project management, digital marketing, social media management, content creation, and analytics. Katarina possesses strong communication and leadership skills, enabling their to effectively collaborate with various teams and drive successful outcomes.
Katarina Ferreira's education history includes multiple degrees and certifications spanning various fields. In 2009, they earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Estácio, where they also pursued a Postgraduate degree in Communication and Media Studies from 2012 to 2014. In 2012, they attended IMasters for a course in Photoshop, focusing on design and communication. Additionally, they completed a certificate program in Google Adwords through Google Expert: Training Day in 2013 and obtained certificates in Graphic Design and Communication and Media Studies from Udemy in 2015. In 2016, they earned an online certificate in UX Design from Udemy.
October, 2020 - present
Project Finance Manager - R&d at AstraZeneca
Associate Director, Planning & Operations, Digital Transformation at Bristol-Myers Squibb
Unix Linux System Administrator (lead Operations Engineer) at Lumen
Senior Director, Global Strategic Sourcing Lead At Pfizer Global Supply (pgs) at Pfizer
Sr. Director, Commercial Sales Strategy - Pepsico Beverages North America at PepsiCo
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