Sveta Edel

Sveta Edel is an accomplished eCommerce professional with extensive experience in product management and merchandising. Currently serving as the eCommerce Director of Product Management at Transformco since May 2021, Sveta previously held the position of eCommerce Sr. Product Manager at Sears Holdings Corporation from July 2012 to May 2021. Earlier roles include eCommerce Senior Merchant at Sears, Catalog Manager at Sears Holdings, and Vice President at Edel Direct Corp. Sveta's career began as a Buyer at HomeLife Furniture. Educationally, Sveta holds a Bachelor of Arts degree in Literature, Art, and Advertising from the University of Illinois Urbana-Champaign.