Alex Rodríguez Santibáñez

Alex Rodríguez Santibáñez is a seasoned creative professional with over 15 years of experience in copywriting and creative direction, specializing in the Mexican and US Hispanic markets. Currently serving as a Creative Copywriter for Airbnb and Translated since April 2022, Alex ensures brand voice alignment across diverse markets. Previous roles include a Creative Copywriter & Strategist at Netflix and Director Creativo at AVIÓN.AG, where significant contributions were made to government communication and brand identity redesign. Alex's portfolio features collaboration with notable global brands such as Uber, Skyscanner, and Coca-Cola, demonstrating a strong ability to craft compelling narratives that resonate with target audiences. Alex holds a Communications Degree from the Universidad del Valle de México.