Transport for London
Alexander Harlow is an experienced marketing professional with a focus on public transport and consumer behavior. Currently serving as the Customer Marketing and Behaviour Change Lead at Transport for London since October 2018, Alexander leads a team in developing campaigns to enhance public transport ridership and revenue, while managing key stakeholder relationships. Previous roles encompass positions such as Senior Account Manager at Forever Beta, where successful national campaigns for clients like Google and Camden Town Brewery were executed. Alexander’s background includes significant experience in account management across various sectors, including the British Army and luxury brands, and a solid educational foundation in History from the University of Leeds.
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Transport for London
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TfL has responsibility for various rail networks including the London Underground and Docklands Light Railway, as well as London's buses, taxis, principal road routes, cycling provision, trams and river services.