Scott Wolitzer is a Senior Manager at TransUnion, specializing in marketing analytics with a focus on Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM). With over six years of experience in client-facing marketing roles, they have successfully worked across various industries including automotive, beverage, and retail. Scott earned a Bachelor of Arts in Communication Studies from Northwestern University and an MBA from NYU Stern School of Business, where they specialized in marketing, strategy, and product management. Their previous experience includes roles at Activision Blizzard and Mindshare, where they contributed to significant media campaigns and strategic initiatives.
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