Ali Zaidi

Ali Zaidi has over 17 years of experience in marketing, growth, and brand management. Ali began their career in 2004 as a Strategy Associate at Deloitte. In 2005, they joined HBL Bank as a Senior Manager of Marketing & Brand Management. From 2012 to 2014, they were the Head of Digital Acquisition & Brand Performance at WorldFirst, part of Ant Group (Alibaba Inc.). From 2018 to 2021, they served as Head of Marketing & Retail Business in Europe at NIUM, a Singapore headquartered fintech company backed by Visa. During this period, they also worked as a Marketing & Growth Consultant, Chief Marketing Officer, and Advisor for various companies. In 2023, they began working as a Chief Marketing Officer (contract) at TRASTRA.

Ali Zaidi is currently enrolled in Wharton Executive Education, where they are pursuing a Fintech: Transformative Financial Services & Strategies degree in Business. Prior to this, they obtained a Master of Business Administration - MBA in Strategic Management & International Marketing from Kingston University. Ali also holds a Bachelor of Science - BS Technical Communications from the Illinois Institute of Technology. Additionally, Ali holds a Certified Digital Marketing Professional - Strategy & Planning from the Digital Marketing Institute, obtained in July 2021, and a Management Training from Gallus Consulting Ltd, obtained in February 2016.