Ali Zaidi

Chief Marketing Officer (contract) at TRASTRA

Ali Zaidi has over 17 years of experience in marketing, growth, and brand management. Ali began their career in 2004 as a Strategy Associate at Deloitte. In 2005, they joined HBL Bank as a Senior Manager of Marketing & Brand Management. From 2012 to 2014, they were the Head of Digital Acquisition & Brand Performance at WorldFirst, part of Ant Group (Alibaba Inc.). From 2018 to 2021, they served as Head of Marketing & Retail Business in Europe at NIUM, a Singapore headquartered fintech company backed by Visa. During this period, they also worked as a Marketing & Growth Consultant, Chief Marketing Officer, and Advisor for various companies. In 2023, they began working as a Chief Marketing Officer (contract) at TRASTRA.

Ali Zaidi is currently enrolled in Wharton Executive Education, where they are pursuing a Fintech: Transformative Financial Services & Strategies degree in Business. Prior to this, they obtained a Master of Business Administration - MBA in Strategic Management & International Marketing from Kingston University. Ali also holds a Bachelor of Science - BS Technical Communications from the Illinois Institute of Technology. Additionally, Ali holds a Certified Digital Marketing Professional - Strategy & Planning from the Digital Marketing Institute, obtained in July 2021, and a Management Training from Gallus Consulting Ltd, obtained in February 2016.

Location

London, United Kingdom

Links

Previous companies

Direct Line Group logo
Deloitte logo

Org chart


Teams

This person is not in any teams


Offices