Irene Sobrepera

Irene Sobrepera currently serves as the Chief Marketing Officer at Travel Advisors Guild since April 2010, where responsibilities include developing marketing action plans and maintaining communication with partners. Prior to this role, Irene held the position of Delegada Comercial Cataluña at 1001 Hoteles from May 2006 to April 2010, where significant achievements included the development of the 1001 Hoteles brand and a substantial increase in sales. Additionally, experience in sales roles at Grupo Hotusa and Hoteles Catalonia contributed to expertise in agency relations and conflict resolution. Irene is academically equipped with qualifications from the Digital Selling Institute and the School of Tourism and Hospitality Management Sant Ignasi, specializing in digital skills and sustainable tourism marketing.