Travel Alberta
Michelle Bender is a seasoned media relations professional with extensive experience in the travel industry. Currently serving as the Media Relations Manager at Travel Alberta since June 2021, Michelle previously held roles at Pursuit Collection from June 2015 to June 2021, where responsibilities included managing social media and public relations strategies for the Banff Jasper Collection. Their expertise encompasses building relationships with travel media, creating and distributing press releases, and enhancing brand presence through various media channels. Michelle holds a Bachelor of Applied Arts in Communication and Media Studies from the University of Guelph-Humber and an Advanced Diploma in Public Relations, Advertising, and Applied Communication from Humber College.
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Travel Alberta
Tourism is a major driver of Alberta’s economy. And it’s not just front-line tourism businesses who play a role – a diverse range of industries and jobs across the province benefit from the visitors who come to Alberta. Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, in all seasons. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment and enhancing quality of life for Albertans and their communities. Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Economic Development, Trade and Tourism. To learn more about Travel Alberta’s strategy and programs visit industry.travelalberta.com. If you're passionate about helping this province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Twitter: @TravelAlbertaCo #TourismWorks