Travel Alberta
Shelby Pedersen is a skilled media marketing professional currently serving as a Media Marketing Specialist at Travel Alberta since July 2023. With a diverse background in communications and marketing, Shelby has held various roles, including Communications and Marketing at Conexkt, Media Relations Specialist at Pursuit Collection, Junior Communications Officer at ACOA - APECA, Recreation Coordinator at Crossfield Youth Rec Program, Digital Communications Coordinator at the Missing Children Society of Canada, and Sales Associate at Victoria's Secret. Shelby holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Mount Royal University, complemented by foundational education in Journalism from the same institution.
Travel Alberta
Tourism is a major driver of Alberta’s economy. And it’s not just front-line tourism businesses who play a role – a diverse range of industries and jobs across the province benefit from the visitors who come to Alberta. Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, in all seasons. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment and enhancing quality of life for Albertans and their communities. Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Economic Development, Trade and Tourism. To learn more about Travel Alberta’s strategy and programs visit industry.travelalberta.com. If you're passionate about helping this province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Twitter: @TravelAlbertaCo #TourismWorks