Tourism is a major driver of Alberta’s economy. And it’s not just front-line tourism businesses who play a role – a diverse range of industries and jobs across the province benefit from the visitors who come to Alberta.

Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, in all seasons. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment and enhancing quality of life for Albertans and their communities.

Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Economic Development, Trade and Tourism.

To learn more about Travel Alberta’s strategy and programs visit industry.travelalberta.com. 

If you're passionate about helping this province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you.

Twitter: @TravelAlbertaCo

#TourismWorks

Travel & Leisure

Travel Alberta

Travel Alberta's headquarters in Calgary, Canada

This department focuses on enhancing and promoting destination offerings to foster economic growth and commercial development.

Destination Development

The Marketing and Communications team at Travel Alberta is responsible for promoting the province as a premier travel destination. They develop and execute strategic marketing campaigns, manage brand identity, and create compelling content to engage potential visitors. By coordinating media relations and leveraging partnerships, this team enhances Alberta's visibility and encourages tourism, ultimately driving economic growth and enriching the experiences of both visitors and residents.

Marketing and Communications

The Marketing and Research team at Travel Alberta is dedicated to promoting the province as a premier travel destination while conducting vital market research and performance analysis. This diverse group collaborates to develop innovative marketing strategies, enhance brand visibility, and gather insights that inform destination promotions. By working closely with industry partners, the team strives to boost tourism, support local businesses, and drive economic growth throughout Alberta.

Marketing and Research

This department focuses on managing and enhancing investment programs and services for stakeholders.

Investment Services

The Leadership Team at Travel Alberta spearheads strategic direction and decision-making to enhance the province's tourism sector. This team, consisting of key executives including the CEO and CFO, collaborates to develop innovative marketing strategies, optimize operational efficiency, and foster partnerships within the tourism industry. By aligning resources and initiatives, they aim to drive visitation, boost economic growth, and promote Alberta as a premier travel destination.

Leadership Team

The Marketing and Business Development team at Travel Alberta focuses on promoting the province as a premier travel destination through strategic marketing initiatives and partnerships. They work collaboratively to create compelling campaigns and develop tourism products that highlight Alberta’s natural beauty and cultural diversity. Additionally, the team drives business growth by leveraging insights and research to enhance visitor experiences and support local tourism operators, ultimately boosting the province’s economy.

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Marketing and Communications

Marketing and Research

Investment Services

Leadership Team

Marketing and Business Development