Tourism is a major driver of Alberta’s economy. And it’s not just front-line tourism businesses who play a role – a diverse range of industries and jobs across the province benefit from the visitors who come to Alberta.

Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, in all seasons. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment and enhancing quality of life for Albertans and their communities.

Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Economic Development, Trade and Tourism.

To learn more about Travel Alberta’s strategy and programs visit industry.travelalberta.com. 

If you're passionate about helping this province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you.

Twitter: @TravelAlbertaCo

#TourismWorks

Travel & Leisure

Travel Alberta

David Goldstein

Willis Hoff

Yvonne Chau

Jessica Bell

Darlene Fedoroshyn

Danielle Vlemmiks

Jon Mamela

Jodi Baker

Kara Claypool Cpa, Cma, Fcma

Kevin Cornelius

Tannis Gaffney

The Leadership Team at Travel Alberta spearheads strategic direction and decision-making to enhance the province's tourism sector. This team, consisting of key executives including the CEO and CFO, collaborates to develop innovative marketing strategies, optimize operational efficiency, and foster partnerships within the tourism industry. By aligning resources and initiatives, they aim to drive visitation, boost economic growth, and promote Alberta as a premier travel destination.

Leadership Team

Marketing and Communications

Marketing and Research

Leadership Team

About

Team members

Other teams at Travel Alberta

Marketing and Communications

Marketing and Research