Alexandra Fadeyeva

Alexandra Fadeyeva is a seasoned marketing professional with extensive experience in strategic brand management across various industries. Currently serving as the Strategic Marketing Manager at YouSales since January 2024, Alexandra previously held the position of Marketing Manager for Oral Care at Colgate-Palmolive from November 2020 to December 2023. Prior to that, Alexandra was a Senior Category Brand Manager at Mondelēz International, where significant contributions were made to the Refreshing & Joyful Candy categories, and played a pivotal role in defining brand strategies for the Russia and CIS markets. Alexandra's earlier roles include Regional Brand Manager in Vietnam for Perfetti Van Melle, Brand Manager for Confectionery at Mondelēz International, Junior Product Manager at L'Oreal, and SBM Coordinator at Red Bull, showcasing a strong track record in brand strategy, market leadership, and product launches. Alexandra holds a Bachelor of Business Administration in Marketing from KIMEP, earned in 2010.