Holly Smith

Holly Smith is an accomplished marketing professional with extensive experience in brand management and strategy, currently serving as the Director of Brand Management for Sports Illustrated Resorts at Travel + Leisure Co. since November 2018. In this role, Holly leverages brand strategy expertise and a passion for sports to enhance the hospitality experience associated with the iconic Sports Illustrated brand. Previous roles include leading global brand management and content marketing for a portfolio of 18 travel and hospitality brands, and serving as Brand Manager for Social Media and Partnerships at Darden, where Holly received multiple awards, including the Individual Brilliance Award in 2017. Earlier career experiences include positions at Bealls, Inc. and the State of Florida, supported by a strong educational foundation from the University of Central Florida's Rosen College of Hospitality Management and the University of South Florida.