Sarah Koves

Sarah Koves, MBA, is an accomplished marketing executive with extensive experience in brand strategy and product development in the hospitality industry. Currently serving as Senior Vice President of Brand Strategy at Travel + Leisure Co. since June 2019, Sarah specializes in new brand development, strategic planning, consumer insights, and project management. Previously, as Vice President of Product and Program Development at Wyndham Destinations, Sarah led consumer-centric product development and strategic initiatives for long-term growth. At Trump Hotels, Sarah managed branding and communication strategies for luxury hospitality brands. With a solid background at Wyndham Hotels & Resorts in various marketing roles, Sarah has contributed to global loyalty programs, brand marketing, and media strategy. Sarah holds an MBA in International Business and a B.S. in Marketing from Fairleigh Dickinson University.