Travelers Marketing
Jeff Larason currently serves as the Program Director for Highway Safety Communications at Travelers Marketing since December 2022. Previously, Larason has held the position of Director of Highway Safety at the Executive Office of Public Safety and Security's Office of Grants & Research since January 2016, focusing on policies and programs aimed at reducing motor vehicle-related fatalities and injuries in Massachusetts. Prior to that, Larason was the President of Safe Roads Alliance, a non-profit organization dedicated to enhancing driving safety through education and advocacy from November 2007 to January 2016. Larason's career also included extensive experience as General Manager at SmartRoute Systems, Inc. from 1991 to 2010, and at New England Weather Bureau from 1989 to 1991. Larason holds a degree in Mass Communications from the University of Denver, obtained between 1982 and 1987.
This person is not in the org chart
This person is not in any teams
Travelers Marketing
Travelers Marketing is a specialized transportation sponsorship agency that is widely recognized as an authority and leader in the industry. Serving as a liaison between the public and private sectors, we develop, implement, and manage programs that connect corporate marketing with roadway networks. Public-Sector Partners We generate revenue to support public safety initiatives. Since our founding in 1998, we have cultivated strong relationships with state and federal transportation professionals. Our partners include departments of transportation, toll road authorities, and departments of motor vehicles across 35 states. Private-Sector Clients We help brands meet their marketing goals. Travelers Marketing has serviced 230 brands, from Fortune 100 companies to small businesses. Our programs allow our brand clients to engage the traveling public and boost consumer awareness and action while promoting public safety.