Jeff Larason

Jeff Larason currently serves as the Program Director for Highway Safety Communications at Travelers Marketing since December 2022. Previously, Larason has held the position of Director of Highway Safety at the Executive Office of Public Safety and Security's Office of Grants & Research since January 2016, focusing on policies and programs aimed at reducing motor vehicle-related fatalities and injuries in Massachusetts. Prior to that, Larason was the President of Safe Roads Alliance, a non-profit organization dedicated to enhancing driving safety through education and advocacy from November 2007 to January 2016. Larason's career also included extensive experience as General Manager at SmartRoute Systems, Inc. from 1991 to 2010, and at New England Weather Bureau from 1989 to 1991. Larason holds a degree in Mass Communications from the University of Denver, obtained between 1982 and 1987.