Viktoriya Golovneva

Senior Marketing Analyst at Travelpayouts

Viktoriya Golovneva has a diverse work experience in marketing and analytics. Viktoriya started their career in 2017 as a Project Manager at the Moscow Institute of Physics and Technology (MIPT). In this role, they managed projects from August 2017 to March 2018.

After that, they joined Acronis as a PR/Marketing Manager. Viktoriya'sresponsibilities included creating and promoting a positive image of Acronis in the media. Viktoriya worked in this position from December 2017 to August 2018.

Later, Viktoriya joined ManyChat, a chatbot automation platform, in 2018 as a Data Analyst. In this role, they improved the effectiveness of marketing campaigns by integrating with Facebook and Google ads managers, resulting in a 5% increase in ROI. Viktoriya also developed Tableau templates to enhance ManyChat's business intelligence reporting function. Viktoriya worked as a Data Analyst at ManyChat until September 2020.

In September 2020, they were promoted to the role of Growth Analytics Lead at ManyChat, where they led a team of six analysts. Viktoriya'sresponsibilities included overseeing the analytical team and driving growth strategies. Viktoriya held this position until November 2022.

Currently, Viktoriya is working at Travelpayouts as a Marketing Analyst. Viktoriya'srole involves building a marketing reporting system. Viktoriya started at Travelpayouts in January 2023 and continues to work there.

From 2017 to 2022, Viktoriya Golovneva pursued a Bachelor of Arts degree in Physics at Moscow Institute of Physics and Technology (State University) (MIPT). No specific field of study beyond physics is mentioned.

Links

Previous companies

Acronis logo
ManyChat logo

Timeline

  • Senior Marketing Analyst

    January, 2023 - present