María Eugenia Gatica Ubiarco

María Eugenia (Maru) Gatica Ubiarco is an experienced marketing professional currently serving as Directora de Marketing & Growth at Traxión since March 2024, where responsibilities include leading lead generation and comprehensive marketing strategies. Previously, María Eugenia held the role of Retail Digital Marketing Director at Grupo Elektra for a brief period in early 2024, focusing on digital marketing strategy to enhance sales through Elektra.mx. A significant tenure at PAYBACK at American Express from 2013 to 2023 involved managing data-driven marketing strategies and achieving notable user engagement milestones. Additional experience includes positions at Banamex, American Express, and El Palacio de Hierro, with responsibilities ranging from digital marketing management to pioneering e-commerce initiatives. María Eugenia holds a degree in Business Management from Tecnológico de Monterrey, complemented by education from INHUMYC and Instituto Godwin.