TraXtion
Backiaraj Irudayaraj serves as the Chief Product & Technology Officer at TraXtion, where responsibilities encompass product management, technology, architecture, security, engineering, and global customer support, particularly in automotive service solutions. Previous roles include Chief Technology Officer at LevaData, focusing on supply chain optimization, Head of Service Delivery at Toyota North America overseeing connected car applications, and Senior Vice President of Engineering & Technology at Revionics. Backiaraj's extensive experience in supply chain management and software development also includes significant positions at JDA Software and i2 Technologies. Backiaraj holds an MBA from Western Governors University and has completed executive education at Harvard Business School, along with various technical degrees.
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TraXtion
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TraXtion enables automotive service departments to capture tire and wheel alignment sale opportunity from every car, every time. More than software and hardware, TraXtion solutions innovate processes and deliver efficiencies that drive service revenue while delighting consumers. TraXtion is the software-forward, high-tech leader in tire tread and alignments measurements - we invented the space. Empower consumers to make informed decisions about tire and wheel alignment needs without taxing dealership staff and pressuring customers. If you haven’t compared us to the other guys – we need to talk!