Trbo is a leading technology provider for dynamic onsite personalization, optimization and testing. With trbo's AI-based platform, website content and offers can be designed individually and inspiringly - in real time, tailored to the needs of customers in their customer journey. A self-learning algorithm analyses user behaviour based on over50 visitor characteristics. This data then allows the targeted delivery of a wide variety of content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet and XXXLutz rely on the trbo’s SaaS solution. The Munich-based company was founded in 2013. CEO is Felix Schirl.

Developer Tools

E-Commerce

Information Technology

Software

trbo

Felix Schirl

Urs Klimburg

Felix Belau

Philipp Kastl

Anna-Katharina Knarr

The Client Success Team at trbo is dedicated to empowering clients by ensuring they fully leverage the company's AI-based platform for dynamic onsite personalization and optimization. They provide strategic guidance, onboarding support, and ongoing training to enhance client satisfaction and drive measurable results. By fostering strong relationships and understanding client needs, this team aims to optimize the shopping experience for end-users while maximizing the value clients derive from trbo’s solutions.

Client Success Team

The Leadership Team at trbo is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments to drive growth and innovation in the dynamic onsite personalization market. Comprising key executives such as the CEO, CTO, and Senior Vice Presidents, this team oversees the development of technology solutions, manages global sales operations, and fosters relationships with major clients, all while enhancing the user experience through trbo's AI-driven platform. Their collaborative leadership supports the company's mission to optimize the customer journey for retailers and manufacturers worldwide.

Leadership Team

The Sales and Business Development team at trbo is responsible for driving revenue growth through strategic client acquisition and relationship management. They identify new business opportunities, engage with potential clients to showcase the value of trbo's AI-based personalization platform, and nurture existing partnerships to enhance customer satisfaction and retention. This team plays a critical role in expanding trbo’s market presence and ensuring its innovative solutions meet the evolving needs of retailers and manufacturers.

Sales and Business Development

The Marketing Team at trbo is responsible for crafting and executing strategic marketing initiatives that promote the company’s innovative onsite personalization and optimization solutions. They manage campaigns to increase brand awareness, drive customer engagement, and support lead generation efforts. By leveraging market insights and data analytics, the team ensures that the messaging resonates with both existing clients and potential customers in the retail and e-commerce sectors.

Marketing Team

The Technical Development Team at trbo is responsible for building and optimizing the front-end components of the company's AI-based platform. This team works collaboratively to design user-friendly interfaces and ensure seamless integration of dynamic content personalization features. By leveraging technologies like JavaScript frameworks (Vue.js, React, Angular) and employing best practices in product design, they enhance the website experience, driving customer engagement and improving overall shopping journeys for users across various retail platforms.

trbo

Org chart

Teams

Client Success Team

Leadership Team

Sales and Business Development

Marketing Team

Technical Development Team

Offices

trbo

Org chart

Teams

Client Success Team

Leadership Team

Sales and Business Development

Marketing Team

Technical Development Team

Offices

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