Adele Felsch is a seasoned professional with extensive experience in category management, marketing strategy, and digital initiatives. Currently serving as Global Director of Insights, Strategy and Planning at Treasury Wine Estates since November 2019, Adele previously held various leadership roles in category marketing and customer engagement. At Mars (2018-2019), Adele led the Digital strategy and managed key customer relationships with Coles and Woolworths, while also executing successful product launches. Prior experience at Mars Petcare (2011-2017) included roles such as National Account Manager and Group Category Manager, focusing on promotional programs and category growth across major accounts. Adele began career as a Communications and Marketing Officer at the Department of the Premier and Cabinet of Qld. Adele holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from Miami University.
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