Charlotte German

Charlotte German is a seasoned sales and marketing professional with extensive experience in the luxury wine sector. Currently serving as the Senior Luxury Sales Manager for Private Clients at Treasury Wine Estates since June 2015, Charlotte manages the Penfolds Team in various Direct to Collector Channels, enhancing consumer experiences across events, ecommerce, and visitor services. Prior roles include Direct to Consumer Marketing Manager at Diageo Chateau & Estate Wines, where Charlotte developed strategic business models, and ownership of CMG, a consulting firm. Additionally, Charlotte held senior positions at Merrill Communications and Planetprint.com, focusing on business development and marketing solutions for luxury goods and retail. Educated at the University of Georgia with degrees in Public Relations and Business, Charlotte is also an Advanced Certified candidate with the Wine & Spirit Education Trust.