Chris Hernandez

Chris Hernandez is an experienced professional in category and shopper insights, currently serving as Senior Manager at Treasury Wine Estates since September 2020, following prior roles as Manager of Shopper and Category Insights. Previously, Chris worked at Peet's Coffee from January 2017 to August 2020, where responsibilities included leading category strategies for major grocery chains and managing commercial analytics. Earlier experience includes a role as Commercial Insights Analyst at Diageo, responsible for SKU-level pricing reports and cross-functional data analysis, alongside responsibilities in Direct-to-Consumer finance and marketing. Chris began the career with internships in direct sales and marketing at Darioush Winery and holds a Bachelor’s degree in Wine & Viticulture with a minor in Food Science from California Polytechnic State University-San Luis Obispo.