Michael J.

Michael J. is an accomplished professional with extensive experience in the global wine and spirits industry. Currently serving as Global Director of Global Travel Penfolds at Treasury Wine Estates since August 2021, Michael leads a global team to develop and execute channel strategies while ensuring accountability for global P&L objectives. Previously, at Brown-Forman from November 2016 to August 2021, Michael held positions including On Premise Manager and Area Manager for the Asia Pacific Region, focusing on team development, marketing initiatives, and P&L management. Prior experience includes significant roles at LVMH and Bacardi, where Michael was responsible for travel retail management across various regions in Asia, emphasizing strategic planning, partnerships, and margin improvement.