Marketing & Brand Management

The Marketing & Brand Management team at Treasury Wine Estates is responsible for developing and executing marketing strategies that enhance brand visibility and drive consumer engagement across a diverse portfolio of wines. This team collaborates closely with brand managers and digital specialists to create compelling campaigns, manage communication efforts, and analyze market insights, ensuring that each brand, from luxury to premium, resonates with its target audience globally. Additionally, they oversee brand ambassador programs and educational initiatives to elevate brand experiences and strengthen customer loyalty.