Treat Planet, LLC
Chad Denen is an accomplished financial executive with extensive experience in chief financial officer and managing director roles across various firms. Currently serving as the Chief Financial Officer at Treat Planet, LLC since February 2025, Chad also holds a position as a board member at Peeled Snacks since August 2021. Previous positions include Chief Financial Officer and Chief Investment Officer at VDV Group, Chief Financial Officer at Mayfield Consumer Products, and Managing Director at Lewis & Clark Capital, where a focus on strategic partnerships and long-term value creation was emphasized. Chad's earlier experience includes significant roles in mergers and acquisitions at Brunswick Corporation and financial consulting at Arthur Andersen. Chad holds a degree in Accountancy from the University of Illinois Urbana-Champaign.
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Treat Planet, LLC
Treat Planet, LLC makes natural, healthy, eco-friendly premium pet products sourced and produced in the USA Established in 2009, the company has grown incrementally year over year with continued double-digit growth. With over 150 products and nationwide distribution to thousands of retailers and chains Treat Planet, LLC continues to set industry standards with its unique award-winning packaging and innovative merchandising concepts. Treat Planet, LLC is headquartered in St. Louis Missouri and is the parent company of five major treat brands; Etta Says! - US meat-based products and chews in pet specialty channel, Hare of the Dog – US rabbit-based dog treats in pet specialty channel, Snicky Snaks - US baked treats in pet specialty channel, Kitty Kitty - US freeze-dried cat treats in pet specialty channel, & Cosmo's Snack Shack - US meat-based products and chews in convenience channel.